Branding Insights
Read insights about brand strategy, design, and media.
balance
Read insights about brand strategy, design, and media.
Aggressive selling repels; it treats customers as targets, not people. True branding, on the other hand, builds lasting relationships. It's about joining a story or identity, not just buying a product. People hate being sold to, but love buying into brands they resonate with.
"Featuritis" in branding leads to clutter in logos, websites, and more, diluting messages. True clarity in communication comes from subtraction, not addition. A good brand strategy simplifies, enhancing user experience and reinforcing the message effectively. Less is often more.
This approach in brand strategy shifts focus from product features to audience interests, aligning marketing with the consumer's journey. It starts with visual attraction, progresses through personal relevance and information desire, ending in decision-making, ensuring resonant communication.
In today’s market, businesses need a purpose, vision, and mission to survive. Purpose is the unseen force, vision the guiding prophecy, and mission the action path. Authentic communication of these elements is vital. It’s not what you do, but why you do it that resonates with customers.
Survival in business demands a strong brand strategy, anchored in purpose, vision, and mission. It's a beacon against consumer indifference, guiding marketing and communication. Without it, brands face oblivion in a market that rewards strategic clarity and bold action.
In the world of business and marketing, the terms "logo" and "brand" are often used interchangeably, leading to misconceptions about their roles and significance. However, it is crucial to recognize that a logo and a brand are distinct elements that play different roles in creating a successful and memorable business identity.
Marketing efforts invite people to try your business, your brand reinforces the initial invite and makes them want to come back a second time.
Brand strategy is the secret sauce that makes a business or organization stand out from the crowd.
Speed ramps can add a unique visual appeal to your brand's videos when they're used the right way.
Editing should be as frictionless as possible so that you can focus on the visuals and the story... and not on waiting for your editor to catch up.
If your Facebook event thumbnail image isn't well-designed and sized appropriately, it can negatively affect attendance for your event.
Sorting your selects (or your best useable footage) is an important step any time you sit down with your computer to edit a video. Staying organized helps you to make the best edit possible.